Privacy Policy
Last Updated: February 18, 2026
Effective Date: February 18, 2026
Table of Contents
- 1. Introduction
- 2. What Data We Collect
- 3. Cookies and Tracking Technologies
- 4. Google Services and Advertising
- 5. Meta Advertising Services
- 6. Data Sharing with Advertising Partners
- 7. Lead Forms and Contact Requests
- 8. Legal Basis for Processing
- 9. Data Retention Periods
- 10. Your Rights
- 11. International Data Transfers
- 12. Children's Privacy
- 13. Prohibited Content Declaration
- 14. Contact Information
1. Introduction
AgriTech Solutions ("we", "us", "our", or "Company") operates the website www.agritechsolutions.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated pages, subdomains, and mobile applications (collectively, the "Service").
We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy applies to all visitors, users, and others who access or use AgriTech Solutions ("Users"). Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
By accessing and using AgriTech Solutions, you acknowledge that you have read and understood this Privacy Policy, and you consent to the collection and use of your information as outlined herein. If you do not agree with our policies and practices, please do not use our Service.
2. What Data We Collect
We collect information in various ways, depending on how you interact with our Service. The types of data we collect include:
Information You Provide Directly
- Full name and contact information (email address, phone number)
- Mailing address and business address
- Farm or operation details (size in hectares, crops grown, location)
- Account login credentials and password
- Content from contact forms, inquiry submissions, and support requests
- Survey responses and feedback
- Payment information (processed securely through third-party processors)
Information Collected Automatically
- Internet Protocol (IP) address and device identifier
- Browser type, version, and operating system
- Device type (desktop, tablet, mobile) and device identifiers
- Pages viewed, time spent on each page, and click paths
- Referring and exit pages
- Search queries and keywords used to find our Service
- Date and time of access
- Cookies and tracking identifiers
Information from Third Parties
- Data from advertising partners (Google, Meta)
- Publicly available information from business directories
- Information from analytics providers
- Data from payment processors and service providers
4. Google Services and Advertising
This website uses multiple Google services to enhance functionality and measure advertising effectiveness. Below is a comprehensive disclosure of each service:
4.1 Google Analytics 4
We use Google Analytics 4 to collect and analyze aggregate usage data. Analytics data helps us understand visitor behavior, identify popular content, optimize site performance, and improve user experience. IP anonymization is enabled, which removes the last octet of IP addresses before storage.
Data collected includes: page views, time on site, device information, browser type, geographic location (country-level), traffic source, and user flow through the website. Analytics cookies are activated only after you consent to analytics tracking. You may opt out using the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
4.2 Google Ads Conversion Tracking
We use Google Ads conversion tracking to measure the effectiveness of our advertising campaigns. When you click one of our ads on Google Search or the Google Display Network and then complete a defined action on our website (such as submitting a contact form, requesting a quote, or making a purchase), the conversion tracking tag records this event.
Conversion data is used solely to measure campaign performance, optimize ad spending, and understand which advertising channels drive the most valuable traffic. Conversion data is shared with Google Ads for reporting and optimization purposes. This data is processed in accordance with Google's Privacy Policy.
4.3 Google Remarketing
We use Google remarketing to show targeted advertisements to previous visitors of our website across Google's network (Google Search, YouTube, Gmail, Google Display Network, and other partner websites). Remarketing allows us to re-engage users who have expressed interest in our products and services.
Remarketing lists are created based on pages visited and actions taken on our website. We do not create remarketing audiences based on sensitive data categories including health information, financial status, religion, political views, or sexual orientation. You may opt out of personalized advertising through Google Ads Settings.
4.4 Google Tag Manager
We use Google Tag Manager to deploy and manage tracking tags on our behalf. Google Tag Manager itself does not collect personal data; it acts as a container that deploys the Google Analytics, Google Ads conversion tracking, and Google Remarketing tags listed above. This allows us to manage tracking implementation efficiently without modifying website code directly.
4.5 Opting Out of Google Advertising
You may opt out of Google's personalized advertising across the web by visiting Google Ads Settings: https://adssettings.google.com
Further information about Google's advertising practices is available in Google's Privacy Policy: https://policies.google.com/privacy
5. Meta Advertising Services
This website uses the Meta Pixel (formerly Facebook Pixel) to measure the effectiveness of our advertising campaigns on Facebook and Instagram. The Meta Pixel is a code snippet that tracks user actions on our website and reports them to Meta's advertising platform.
5.1 What the Meta Pixel Tracks
The Meta Pixel may record the following events:
- Page views and time spent on the website
- Specific conversion events such as contact form submissions, quote requests, and purchases
- Custom audience membership for remarketing purposes
- User engagement metrics and browsing behavior
5.2 Data Use and Audience Building
Conversion data collected by the Meta Pixel is used to optimize our Facebook and Instagram advertising campaigns. We build custom audiences and lookalike audiences based on conversion events, allowing us to reach similar users who are likely to be interested in our services. Remarketing audiences are not created using sensitive personal data categories prohibited by Meta's policies.
5.3 Data Controller Relationship
Meta Platforms, Inc. acts as an independent data controller for data collected via the Meta Pixel. Meta processes pixel data within its own systems to deliver ads across Facebook, Instagram, Messenger, Audience Network, and partner websites. Meta's use of your data is governed by Meta's Data Policy, which you can review at: https://www.facebook.com/privacy/policy
5.4 Managing Your Meta Ad Preferences
You can manage your ad preferences on Meta platforms and control which audiences you appear in by visiting Meta's Ad Preferences page: https://www.facebook.com/adpreferences/
6. Data Sharing with Advertising Partners
We share certain data with advertising partners to deliver targeted campaigns and measure advertising effectiveness. The following partners receive data from our website:
6.1 Google LLC
Data Categories Shared: Cookie identifiers, conversion events, anonymized behavioral data, page view history, user device information, browser type, and remarketing list membership.
Purpose: Advertising campaign delivery, conversion measurement, remarketing, and campaign optimization across Google's ad network.
Legal Framework: Data transfers to Google operate under Standard Contractual Clauses. Google's Privacy Policy: https://policies.google.com/privacy
6.2 Meta Platforms, Inc.
Data Categories Shared: Pixel events, conversion data, custom audience membership, device identifiers, and browsing behavior signals.
Purpose: Advertising delivery on Facebook and Instagram, conversion tracking, audience building, and campaign measurement.
Legal Framework: Data transfers operate under Standard Contractual Clauses. Meta's Data Policy: https://www.facebook.com/privacy/policy
6.3 General Data Sharing Principles
We do not sell personal data to unaffiliated third parties for commercial consideration. Data sharing with Google and Meta occurs solely for the purposes of advertising delivery, conversion measurement, and campaign optimization. Both partners are bound by data protection agreements and process data in accordance with their respective privacy policies and applicable law.
Google and Meta may use the data they receive across their own platforms and services in accordance with their own policies. We encourage you to review their privacy policies directly to understand their full data practices.
7. Lead Forms and Contact Requests
When you submit a contact form, request a quote, or register interest in our services through our website, we collect information to respond to your inquiry and provide relevant information about our agricultural technology solutions.
7.1 Information Collected
Contact forms typically request the following information:
- Full name
- Email address
- Phone number
- Farm or business details (size, location, crops grown)
- Message or inquiry content describing your needs
7.2 How We Use This Information
We use form submission data to:
- Respond to your specific inquiry or request
- Provide information about relevant AgriTech Solutions products and services
- Schedule consultations or demonstrations
- Follow up on your interest in our platform
- Improve our website and service offerings based on inquiry trends
7.3 Data Retention
Form submission data is retained for up to 2 years from the date of submission. After this period, data is securely deleted unless a longer retention period is required by applicable law or you have consented to continued communication.
7.4 Email Communications
If you provide your email address, we may send you informational emails related to your inquiry, product updates, and promotional content about our services. You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send.
7.5 Data Deletion Requests
You may request deletion of your form submission data at any time by contacting us at contact@agritechsolutions.com. We will process deletion requests within 30 days in accordance with applicable legal requirements.
8. Legal Basis for Processing
Under the General Data Protection Regulation (GDPR) and UK GDPR, we process personal data based on one or more of the following legal bases:
8.1 Consent (GDPR Article 6.1.a)
We rely on your explicit consent for:
- Analytics and marketing cookies (Google Analytics, Google Ads, Meta Pixel)
- Marketing and promotional emails
- Contact form submissions and lead generation
Consent is obtained through our cookie consent banner and form checkbox. Your consent is recorded with a timestamp for audit purposes and can be withdrawn at any time without affecting the lawfulness of processing that occurred before withdrawal.
8.2 Contract Performance (GDPR Article 6.1.b)
We process personal data to perform our contract with you, including:
- Responding to contact form submissions
- Providing customer support and service delivery
- Processing quotes and service requests
- Delivering software or services you have requested
8.3 Legitimate Interest (GDPR Article 6.1.f)
We process personal data based on our legitimate business interests for:
- Website security, fraud prevention, and abuse detection
- Improving and optimizing site functionality and user experience
- Business analytics and performance measurement
- Protecting our legal rights and enforcing our terms
We conduct a balancing test for all legitimate interest processing to ensure your privacy rights are not outweighed by our business needs. You have the right to object to processing based on legitimate interest at any time.
9. Data Retention Periods
We retain personal data only as long as necessary to fulfill the purposes for which it was collected. Specific retention periods vary by data category:
| Data Category | Retention Period |
|---|---|
| Contact Form Submissions | Up to 2 years from submission date |
| Analytics Data (Google Analytics 4) | Up to 14 months |
| Marketing Cookies (Google Ads) | Up to 540 days |
| Essential Cookies | Session duration or up to 12 months |
| Email Communications | Duration of relationship + 1 year |
| Server Logs | 90 days |
| Cookie Consent Records | 3 years (audit and compliance requirement) |
| Account Data | Duration of account + 1 year after deletion |
After the applicable retention period, data is securely deleted or anonymized. However, we may retain data longer if required by law, to establish, exercise, or defend legal claims, or if you have consented to continued retention for specific purposes.
10. Your Rights
If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction that recognizes GDPR or similar data protection rights, you have the following rights regarding your personal data:
10.1 Right of Access (Article 15)
You have the right to request a copy of all personal data we hold about you in a structured, commonly used, and machine-readable format. We will provide this information within 30 days of receiving your request.
10.2 Right to Rectification (Article 16)
You have the right to correct inaccurate, incomplete, or outdated personal data. You can update your information directly through your account settings or by contacting us.
10.3 Right to Erasure (Article 17)
You have the right to request deletion of your personal data, also known as the "right to be forgotten." This right applies when the data is no longer necessary for the purposes it was collected, you have withdrawn consent, or processing is unlawful. We will delete your data within 30 days unless legal obligations require retention.
10.4 Right to Restrict Processing (Article 18)
You have the right to request that we limit how we process your personal data while we verify its accuracy, assess the lawfulness of processing, or in other circumstances you specify.
10.5 Right to Data Portability (Article 20)
You have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format (such as CSV or JSON) and transmit that data to another service provider without hindrance from us.
10.6 Right to Object (Article 21)
You have the right to object to processing of your personal data based on legitimate interest, direct marketing, or automated decision-making. We will cease such processing unless we can demonstrate compelling legitimate reasons that override your rights.
10.7 Right to Withdraw Consent (Article 7.3)
You may withdraw consent for any processing at any time without penalty. Withdrawal does not affect the lawfulness of processing that occurred while consent was valid. You can withdraw consent through the cookie preferences panel or by contacting us directly.
10.8 Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights. Contact information for data protection authorities:
- EU Users: European Data Protection Board (EDPB): https://edpb.europa.eu
- UK Users: Information Commissioner's Office (ICO): https://ico.org.uk
10.9 How to Exercise Your Rights
To exercise any of the rights above, please contact us at contact@agritechsolutions.com or by mail at AgriTech Solutions, 45 Agricultural Park, London, E1 6AN, United Kingdom. Please include sufficient information to identify you (name, email address, phone number) and specify which right you are exercising. We will respond within 30 days.
11. International Data Transfers
Personal data collected through our website may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States, where Google LLC and Meta Platforms, Inc. maintain data processing operations. The United States is not recognized as providing an adequate level of data protection equivalent to GDPR standards.
11.1 Standard Contractual Clauses
Data transfers to Google and Meta are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission (Decision 2021/914/EU). SCCs establish legally binding commitments ensuring appropriate data protection safeguards are in place during international transfers.
11.2 Adequacy Decisions
We monitor legal developments regarding data adequacy decisions and will implement additional safeguards as required by applicable law. If the legal basis for data transfers changes, we will notify you and obtain any additional consent required.
11.3 Requesting Transfer Documentation
A copy of the Standard Contractual Clauses applicable to data transfers can be requested by contacting us at contact@agritechsolutions.com.
12. Children's Privacy
Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal data from minors under 16 years old. If we discover that we have collected personal data from a person under 16 without verifiable parental consent, we will delete such data promptly.
If you are aware that we have collected data from a minor without appropriate consent, please contact us immediately at contact@agritechsolutions.com or by mail at the address provided in this policy.
For users between 16 and 18 years old, while the heightened parental consent requirement under GDPR Article 8 may not apply, we encourage parental or guardian involvement in online activities and will provide reasonable protections for younger users.
13. Prohibited Content Declaration
AgriTech Solutions complies fully with the advertising policies of Google Ads and Meta Ads. This website does not promote, sell, distribute, or facilitate access to the following prohibited categories:
- Weapons, explosives, or ammunition
- Controlled substances or illegal drugs
- Counterfeit goods or services
- Unlicensed or illegal gambling services
- Adult content, escort services, or sexual services
- Products or services that make misleading health claims
- Pyramid schemes, multilevel marketing, or get-rich-quick schemes
- Fraudulent or deceptive financial services
- Hacking tools or services
- Stolen goods or property
All advertising campaigns conducted through Google Ads and Meta Ads comply fully with the respective platform policies. Our website content is accurate, original, and provides genuine value to agricultural professionals and farm operators seeking technology solutions.
14. Contact Information
If you have questions about this Privacy Policy, wish to exercise your rights, or need to report a privacy concern, please contact us:
Mailing Address:
AgriTech Solutions
45 Agricultural Park
London, E1 6AN
United Kingdom
Phone:
We will respond to all privacy inquiries, data subject requests, and complaints within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by posting a notice on our homepage at least 14 days before changes take effect. Your continued use of the website after such notice constitutes your acceptance of the updated policy.
Current Version: February 18, 2026